Our Vision
We are building a unified animal protection movement that recognizes the deep connection between human and animal issues, operating on the principle of intersectionality. As a unique and sustainable activist organization, we work alongside affiliates to uncover, expose, protest, and challenge animal abuse and environmental destruction caused by animal industries in South Africa. Our vision is a reformed political and legal system where all animals are treated with respect and dignity, and their protection is recognized as an essential part of social justice.
Our Mission
We bring together human, animal, and environmental activists, uniting them around shared issues and collective action. Our goal is to create a safe and cohesive space for advocacy, highlighting the inextricable links between animal industries and the harms they cause to both animals and humans. Through exposing animal abuse and raising awareness of these interconnected injustices, we aim to influence consumer choices and drive meaningful change. We actively engage in the political sphere to push for policy reforms and utilize legal interventions, including litigation, to reduce these harms and promote justice for all beings.
